Market Research Survey – Quantitative and Qualitative Research

Posted on March 12, 2012 by BGM Article Team

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Market Research Survey – Quantitative and Qualitative Research

Market research survey has never been more powerful than it is today. The power of brands, advanced technology and globalization steered the buying decision of the public a bit farther from merely price sensitivity. Studying consumer behavior has become more important than ever. The common types of studies about a particular market are quantitative and [...]

Market Research Panels Are Increasingly Being Found Online

Posted on January 26, 2012 by BGM Article Team

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“Market research” is a term that is heard often in the modern world; but what does it actually mean? Essentially, market research is a form of business research which is conducted in order to discover new, or retrieve existing, information and knowledge for a specific purpose. Market research is broader in scope than other types [...]

5 Ways That Market Research Pays

Posted on January 04, 2012 by BGM Article Team

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5 Ways That Market Research Pays

In my role as a market research consultant I do, from time to time, attend local networking meetings with other owners of SMEs across a wide variety of sectors. As we introduce ourselves to each other I often, frustratingly, find myself explaining what market research is in basic terms rather than promoting my business. As [...]

Market Research Companies – An Overview

Posted on December 22, 2011 by BGM Article Team

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Market Research Companies – An Overview

Most large to big businesses have their own market research teams. These teams not only conduct research themselves, but most often outsource the requests to specialised companies. In the UK alone there are well over 250 market research companies, some operating in small niche markets. This article focusses on some of the most well known [...]

Market Research for Profitable Business

Posted on December 14, 2011 by BGM Article Team

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Market Research for Profitable Business

Market research involves the process of collecting important and useful data concerning the demand for a particular product, its market trend, customers and competitors. Today companies are faced with tough competition and this has propelled them to conduct an in depth research about their target markets. Some companies conduct the researches with the help of [...]

Market Research Jobs

Posted on October 04, 2011 by BGM Article Team

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Market Research Jobs

If you were considering if market research jobs are the right choice for you, then you obviously need to undertake a primary research of your own to find out if this is what you really want to do. Market research work involves analyzing the dynamics of the market. Now when does this become crucial? This [...]

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