The ROI of User Experience

Posted on August 16, 2011 by BGM Article Team

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The ROI of User Experience

HFI Animate – The ROI of User Experience with Dr. Susan Weinschenk http://www.humanfactors.com/ROIposter.asp – Download a PDF poster of the ROI of User Experience animation featured in this video. About this video: In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI). About Dr. Susan Weinschenk: [...]

7 Principles That Make Your Website More Engaging

Posted on August 15, 2011 by BGM Article Team

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7 Principles That Make Your Website More Engaging

HFI Animate: 7 principles that make your website more engaging with Dr. Susan Weinschenk Dr. Susan Weinschenk shares seven principles beyond usability to make your website more engaging – principles of persuasion, emotion, and trust. You can download the poster of the video at http://www.humanfactors.com/PETposter.asp

Keyword Research Tips: A Four Step Process

Posted on June 02, 2011 by BGM Article Team

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Keyword Research Tips: A Four Step Process

How does your potential customer find your site? How do the search engines display your site? Keywords are how your site is found, how your site is ranked and should be the foundation upon which your site is built. Keywords = success or failure. Find your keywords then build your site Ideally you would research [...]

Are You Using Ezine Directories in Your Internet Marketing?

Posted on May 30, 2011 by BGM Article Team

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Are You Using Ezine Directories in Your Internet Marketing?

When you’re trying to figure out how to get traffic to your web content, there are a lot of options to evaluate. And it’s important that you pick the ones that go well with the product/service you are offering and the target audience for that product/service. Using ezines to promote your products is a fantastic [...]

The 8 Parts of a Business Plan Equal One Big Success

Posted on May 24, 2011 by BGM Article Team

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The 8 Parts of a Business Plan Equal One Big Success

How ever you count them up, the basic parts of a business plan are pretty similar from plan to plan. Here they are. 1. COVER Is the cover of the business plan really part of it? Good grief, guys. Yes, it is. Just as the cover of any magazine is part of it. Or the [...]

List Building Secrets

Posted on May 24, 2011 by BGM Article Team

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List Building Secrets

It’s often said the money is in the list. And the bigger the list the more money you make. But that’s only partly true — and here’s why. In fact it is the quality of the list that decides how much money you make. Some of my biggest and best conversion rates and sales for [...]

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