Demographic Marketing Online – What Exactly is It?

Posted on January 12, 2012 by BGM Article Team

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Demographic Marketing Online – What Exactly is It?

One of the most useful aspects about being able to place your advertisements on social networks is the ability to target exactly who sees your advertisement based on their demographics. This means that you can pick the exact group of people that you would want to be viewing your ads based on certain factors such [...]

Demographic Targeting for Advertising Banners

Posted on July 27, 2011 by BGM Article Team

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Demographic Targeting for Advertising Banners

The last piece of the puzzle in target marketing for advertising banners is demographic targeting. In simple marketing terms, demographic targeting is defining your target audience based on their age, gender, occupation, household income, location, ethnicity and education level. Demographic targeting together with contextual, placement and behavioral targeting will help you run an effective banner [...]

Define Your Demographics

Posted on June 02, 2011 by BGM Article Team

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Define Your Demographics

A new and innovative product can be marketed to literally millions of people almost overnight in the world today. However, if none of those people have any interest in the product, it is still not very likely to sell well. Correctly identifying the demographic target of the market will solve that problem. Once the demographics [...]

Email Marketing – Targeting Your Demographic

Posted on May 27, 2011 by BGM Article Team

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Email Marketing – Targeting Your Demographic

For companies working on a small budget, there is no better way to spend your money than on email marketing. It is an effective marketing technique that allows your to direct your advertisements directly at your demographic so you do not waste time or money advertising to potential customers that have no use for your [...]

PPC Targeting Options

Posted on July 27, 2010 by BGM Article Team

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Google’s behavioral targeting has become a popular topic these days, and Yahoo has just recently added “Demographic Bidding”. But before we get familiar with the new, let’s review the old. I’ve put together a table of basic targeting options offered by the three major search engines (Google, Yahoo, and MSN). All the information is gathered [...]

targeting facebook ads

Posted on July 24, 2010 by BGM Article Team

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With over 400 million members, Facebook gets more traffic than Google. Facebook’s database also breaks down its member base by location, age, sex, language, and a few other filters. Clearly, Facebook delivers two of the main ingredients for a successful ad campaign: a large base and targeted delivery. It’s easy to just jump into Facebook’s [...]

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