Business Copywriting Tips for Corporate Websites

Posted on March 21, 2012 by BGM Article Team

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Business Copywriting Tips for Corporate Websites

Boring, dull, predictable…is that how people view the business copywriting on your corporate website? Many companies don’t recognize or value the fact that their website is their most visible branding tool. Others make the mistake of investing a lot in their website’s structure, design and functionality — all of which is important — but overlook [...]

Easy Copywriting Tips – Use them to Increase Sales Instantly

Posted on January 13, 2012 by BGM Article Team

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Easy Copywriting Tips – Use them to Increase Sales Instantly

Copywriting is a prime business skill that’s easy to develop, and will help you to make your business successful. We’ll look at five easy copywriting tips to boost your copy’s effectiveness in this article. You may be wondering: why bother learning copywriting? Simply because it frees you. Yes, you can hire copywriters, but that takes [...]

10 Tips to Be a Good Copywriter

Posted on January 05, 2012 by BGM Article Team

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10 Tips to Be a Good Copywriter

A quick internet search will reveal as many different interpretations of ‘what makes a good copywriter’ as there are copywriters themselves. Based on four years as a successful freelance copywriter in Gloucestershire, UK, and 25 years in marketing, technical writing, PR and copywriting before that, here are my 10 top tips to guide any aspiring [...]

Copywriting – Marketing Through a Recession

Posted on December 06, 2011 by BGM Article Team

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Copywriting – Marketing Through a Recession

When everyone is cutting back on spending, what should you do, stop advertising? If you have a new product and you stop advertising you will probably kill it forever. Strange but true. Studies over the last six recessions have shown that the companies who continued advertising to the same level achieved greater increases in profit [...]

A Copywriting Career

Posted on November 30, 2011 by BGM Article Team

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A Copywriting Career

Are you looking for a new career? Do you believe you have what it takes to be a copywriter? Copywriting is also known as promotional and business writing. Copywriting projects include ads, sales letters, commercials and sales website contents. With the rise of informed entrepreneur-ism, most businessmen are making sure that they put commercials and [...]

Copywriting Newbie – Build a Copywriting Services Business

Posted on November 17, 2011 by BGM Article Team

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Copywriting Newbie – Build a Copywriting Services Business

If you’ve ever wanted to create and run your own copywriting services business, you can. Essentially, copywriting is business writing – writing for promotion, and if you can write a letter, you can learn to write copy. Your enthusiasm is all you need. The biggest benefit of your own copywriting business is that you can [...]

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