• The ROI of User Experience

    The ROI of User Experience

    HFI Animate – The ROI of User Experience with Dr. Susan Weinschenk http://www.humanfactors.com/ROIposter.asp – Download a PDF poster of the ROI of User Experience animation featured in this video. About this video: In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI). About Dr. Susan Weinschenk: [...]

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  • 7 Principles That Make Your Website More Engaging

    7 Principles That Make Your Website More Engaging

    HFI Animate: 7 principles that make your website more engaging with Dr. Susan Weinschenk Dr. Susan Weinschenk shares seven principles beyond usability to make your website more engaging – principles of persuasion, emotion, and trust. You can download the poster of the video at http://www.humanfactors.com/PETposter.asp

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  • Keyword Research Tips: A Four Step Process

    Keyword Research Tips: A Four Step Process

    How does your potential customer find your site? How do the search engines display your site? Keywords are how your site is found, how your site is ranked and should be the foundation upon which your site is built. Keywords = success or failure. Find your keywords then build your site Ideally you would research [...]

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  • Are You Using Ezine Directories in Your Internet Marketing?

    Are You Using Ezine Directories in Your Internet Marketing?

    When you’re trying to figure out how to get traffic to your web content, there are a lot of options to evaluate. And it’s important that you pick the ones that go well with the product/service you are offering and the target audience for that product/service. Using ezines to promote your products is a fantastic [...]

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  • The 8 Parts of a Business Plan Equal One Big Success

    The 8 Parts of a Business Plan Equal One Big Success

    How ever you count them up, the basic parts of a business plan are pretty similar from plan to plan. Here they are. 1. COVER Is the cover of the business plan really part of it? Good grief, guys. Yes, it is. Just as the cover of any magazine is part of it. Or the [...]

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Just How Effective An Internet Marketer Is...

Just How Effective An Internet Marketer Is Jeff Johnson?

Jeff Johnson is one of the top names in SEO marketing strategies. He is most well known for his unique and highly sought after WordPress traffic-getting plug-in. His name was not well known during his first couple of years of his success, however 7 years on and it can be safely said that he is [...]

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Website Hosting in 2012: Bluehost Vs...

Website Hosting in 2012: Bluehost Vs HostGator

So who is the best website host? With such a variety of potential hosts, all preaching basically the same benefits, it can be difficult to decide which to use. For the sake of time, I am going to give a quick review of the two hosts that I would recommend to nearly 95% of people. [...]

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Small Business Online Marketing Strategies

Small Business Online Marketing Strategies

It wasn’t that long ago that many small businesses thought being in the online yellow pages was enough to have sufficient online presence. We know these days that having a website is a must for all small businesses and if you don’t have one you are giving your competitors the edge. We also know that [...]

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Understanding the Benefits of PHP Web...

Understanding the Benefits of PHP Web Development

With the online marketplace witnessing the emergence of a plethora of e-commerce websites, Hypertext Preprocessor or PHP web development service has gained tremendous popularity in the web development realm. PHP is a general purpose programming language which is popularly used for developing dynamic websites. There are multifarious benefits of PHP and hence, this programming language [...]

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Business Copywriting Tips for Corporate...

Business Copywriting Tips for Corporate Websites

Boring, dull, predictable…is that how people view the business copywriting on your corporate website? Many companies don’t recognize or value the fact that their website is their most visible branding tool. Others make the mistake of investing a lot in their website’s structure, design and functionality — all of which is important — but overlook [...]

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Formula to Customer Service Excellence

Formula to Customer Service Excellence

Any organisation that is serious about delivering excellent customer service should consider adopting a standardised approach to communicate to and train staff in customer service excellence. The customer should always be the centre of attention and an organisation should focus on how its service delivery can really make a difference to how they feel valued [...]

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